about $54.2 billion
About how much did US shoppers spend in total on Black Friday 2021?
Black Friday remains one of the biggest single shopping days of the year in the US.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
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A 2012 Gallup poll found what share of American adults planned to shop on Black Friday?

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about $54.2 billion
Black Friday remains one of the biggest single shopping days of the year in the US.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
about 48%
The pandemic pushed a lot of Black Friday shopping from stores to online.
Source: Wikipedia (2020) en.wikipedia.org
over $100 billion
Forecasts have projected continued growth in overall holiday shopping spending.
Source: Wikipedia (2025) en.wikipedia.org
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