about $54.2 billion
About how much did US shoppers spend in total on Black Friday 2021?
Black Friday remains one of the biggest single shopping days of the year in the US.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
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A 2012 Gallup poll found what share of American adults planned to shop on Black Friday?
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about 180 million shoppers
About how many people shopped on Black Friday in the US in 2021?
That's more people than the entire population of most countries shopping in a single day.
Source: National Retail Federation, via Wikipedia (2021) en.wikipedia.org
about 48%
In 2020, in-store Black Friday foot traffic fell by about how much compared to 2019?
The pandemic pushed a lot of Black Friday shopping from stores to online.
Source: Wikipedia (2020) en.wikipedia.org
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Where do you hunt for the best deals?
Black Friday: shop in person or online?
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